What each AI action costs
Simple, predictable rates. Only genuinely heavy jobs use more — and you always see the exact cost before they run.
| Action | Credits | Notes |
|---|---|---|
AI chat reply (Yalla Brain) Drafting, research, campaign ideas, custom reports | 1 | One credit per reply for almost everything; only unusually large jobs use 2–5, shown up front. |
Autonomous agent reply Sales, booking & outreach agents answering customers | 1 | One credit per customer message handled — automatic translation included at no extra cost. |
Caption or post draft Any channel | 1 | Per draft. |
Image generation Product shots, ads, social visuals | from 1 | 1 for standard models, 2 for premium and text-and-logo models. |
Video generation 8-second clip | from 14 | 14–23 depending on model; cinematic video with voice & sound ≈ 107. |
AI broadcast email Personalised at send time | 1 per 50 recipients | Reach 1,000 customers for just 20 credits (~$2). |
Product help & support chat Ask Yalla how to use Yalla | Free | Never costs credits, on any plan. |
In practice
What a month looks like
Credits are one shared pool across your whole team — spend them however your month demands.
Content
$19/mo
100 credits / month
$10 of AI included
100 AI-drafted posts, captions or replies — 3+ every single day.
Or a full month like
- 40 post drafts across your channels
- 30 on-brand generated images
- 2 short-form videos
Starter
$89/mo · $69/mo billed annually
500 credits / month
$50 of AI included
Your AI agent answering ~16 customer messages a day, all month, in any language.
Or a full month like
- 200 AI-handled customer replies & drafts
- 100 generated images
- 5 short-form videos
- 5,000 personalised broadcast emails
Growth
$179/mo · $139/mo billed annually
1,200 credits / month
$120 of AI included
Your AI agents handling ~40 customer messages a day, all month, in any language.
Or a full month like
- 600 AI-handled customer replies & drafts
- 200 generated images
- 10 short-form videos
- 10,000 personalised broadcast emails
~$0.10 / credit
Busy month? Top up any time. Buy 25 to 5,000 extra credits in seconds. Top-up credits never expire and only get used once your monthly allowance runs out — zero risk in stocking up. No per-seat AI fees, no overage penalties, ever.
Offices
- United Kingdom
- United Arab Emirates
- United States
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Sales Teams
1.5M+
Messages Sent
99.9%
Uptime
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