What each AI action costs
Simple, predictable rates. Only genuinely heavy jobs use more — and you always see the exact cost before they run.
| Action | Credits | Notes |
|---|---|---|
AI chat reply (Yalla Brain) Drafting, research, campaign ideas, custom reports | 1 | One credit per reply for almost everything; only unusually large jobs use 2–5, shown up front. |
AI agent conversation Sales, booking & outreach agents answering customers | 0–2 per conversation | Charged once per conversation, by how it ends: 2 credits when the agent finishes it (answers, qualifies, books or disqualifies the lead), 1 when it hands over to your team after the first two replies, 0.5 when the lead stops replying, and nothing when it hands over straight away. Any language, any number of messages. |
Caption or post draft Any channel | 1 | Per draft. |
Image generation Product shots, ads, social visuals | 1 | One credit on the model we pick for you by default. A couple of premium options cost 2, and editing an image you already made costs 4. The exact cost is shown on screen before you generate. |
Video generation 8-second clip | 14 | Fourteen credits on the model we pick for you by default. Talking-head video with synced dialogue costs more, and the exact cost is shown before you generate. |
AI broadcast email Personalised at send time | 1 per 20 recipients | Reach 1,000 customers for 50 credits (~RM25), charged once when the campaign launches. |
Email address check Before an address gets its first broadcast | 1 per 3 addresses | We check every new address once, so bounces don't damage your sending reputation. After that, emailing it again costs nothing extra. |
Suggested reply in chats A ready-to-edit reply for your team | 1 per 10 | One credit covers ten suggested replies. |
Chat message translation Read and reply to customers in their language | 1 per 50 | One credit translates fifty messages in your inbox. |
Product help & support chat Ask Yalla how to use Yalla | Free | Never costs credits, on any plan. |
What will your month cost?
Enter what your team does in a month. Every line shows how it is worked out, and the total tells you whether your plan covers it. We've filled in an example month to start.
The same AI agent conversations, priced elsewhere
For the 280 agent conversations above, Yalla costs $37.00. The cheapest alternative here, HubSpot Breeze Customer Agent, costs $75.00.
AI agent charges only, at each vendor's published US-dollar list price, checked 5 October 2026. Each vendor is costed on what it bills for: resolution-priced tools on the conversations their AI finishes, session- or conversation-priced tools on every conversation it handles. Plan and seat fees are extra on every product, Yalla included. Prices change; check each vendor's pricing page before you decide.
Busy month? Top up any time. Buy 25 to 5,000 extra credits in seconds. Top-up credits never expire and only get used once your monthly allowance runs out — zero risk in stocking up. No per-seat AI fees, no overage penalties, ever.
Straight answers
Everything the agent says to one customer about one enquiry, until it ends: the agent finishes it, hands it to your team, or the customer stops replying for 24 hours. You pay once for it, by how it ended, never per message. On Starter, 500 credits cover 250 conversations the agent finishes from start to end; on Growth, 1,200 cover 600.
No. Your agent answers in Malay, English, Mandarin or Tamil at the same price per conversation. We route each language to the model that speaks it best and absorb the difference.
Two things use credits. Each new address is checked once before its first broadcast, at one credit per three addresses. Sending costs one credit per twenty recipients each time a campaign goes out. So a first campaign to 1,000 new contacts uses about 384 credits, and every campaign to that list after it uses 50. One-to-one emails from your own connected inbox cost nothing.
Your agent keeps working. We tell you before you get close, and you top up in seconds at ~RM0.50 per credit. Nothing switches off and there is no overage penalty.
No. We choose the model for every job and preselect it for you, so the numbers above are what you will actually pay. Where there is a reason to offer an alternative, it sits behind the same button with its credit cost written next to it. Nothing gets spent without you seeing the number first.
No. Credits belong to the account, not the user. Add your whole team without the AI bill moving.
Offices
- Kuala Lumpur, Malaysia